mardi 27 septembre 2011

Apple loses 'Multi-Touch' trademark bid

Josh Lowensohn, CNET News | September 27, 2011 8:13 AM PDT

Summary

The U.S. Patent and Trademark Office ruled that "Multi-Touch" describes how users operate the device and doesn't deserve a trademark.

Topics

Apple's effort to trademark the term "Multi-Touch" in the United States has been denied. MacRumors posted the decision of the United States Patent and Trademark Office dated from last week, wherein the governing body denied Apple's application, saying that the term is merely descriptive of how people interact with its products.

"Thus, from the foregoing, we find that 'Multi-Touch' not only identifies the technology, but also describes how a user of the goods operates the device," the filing from the USPTO's Trademark Trial and Appeal Board reads. "Based on the evidence discussed above, as well as other evidence in the record, we agree with the examining attorney that Multi-Touch indeed is highly descriptive of a feature of the identified goods."

The filing goes on to say that the evidence included by Apple in its trademark application focused more on the creation and marketing of iPhone hardware, as opposed to the Multi-Touch moniker.

For more on this story, read Apple denied trademark for 'Multi-Touch' in the U.S on CNET News.

http://www.zdnet.com/news/apple-loses-multi-touch-trademark-bid/6305060?tag=nl.e589

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