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Tom Lo, DIGITIMES Research, Taipei [Thursday 25 October 2012]
Smart TV services use networks and
"smart technology" to deliver a new viewing experience, as well as
non-video services for the digital home. Definitions of "smart
technology" have changed from simply referring to the ability to connect
to the Internet and provide web browsing, to include the ability to
download and run apps. Today, smart technology is taken to include
sophisticated interface technologies and multiscreen interaction. All of
these areas, along with OTT services, will influence future development
trends for Smart TV.
Abstract
Smart TV services use networks and "smart technology" to deliver a new
viewing experience, as well as non-video services for the digital home.
The shift to networks includes both home networking and the Internet.
Definitions of "smart technology" have changed from simply referring to
the ability to connect to the Internet and providing web browsing in
2010, to include the ability to download and run apps by 2011; today,
smart technology is taken to include sophisticated interface
technologies and multiscreen interaction. All of these areas, along with
OTT services, will influence future development trends for Smart TV.
OTT services are the major video services for Smart TV. Their two-way,
IP-based (online) nature facilitates a more diverse viewing experience
and gives viewers the ability to shift their viewing activities to
different times, places and even devices. In other words, viewers can
watch personalized services in the shared environment of the living
room, but can also use TVs in combination with handheld devices for a
more interactive experience.
The diversification of Smart TV applications and services poses a
challenge for interfaces and methods of operating the devices. While
improvements are being made to traditional "D-pad" remote controls -
adding buttons, scroll wheels and so on - the main future trends for
Smart TV interfaces are towards voice control, gesture recognition and
motion-sensing control methods. Each of these technologies has distinct
advantages and disadvantages, although all have yet to truly meet the
requirements of Smart TV.
Home networking applications for Smart TV can be divided into video and
non-video applications. Video applications depend on the different roles
played by the TV set itself and various peripherals, including serving,
control and playback. Non-video applications involve the use of
peripherals, particularly handheld devices, to add additional control
interfaces and screens to the TV set, in order to resolve the privacy
issues that arise from the use of personalized services in a more public
environment.
Smart TV has the potential to change global video sales models, act as a
catalyst for home networking, and create new business opportunities for
the digital home. Improvements in OTT services, control interface
technologies and home networking applications will enable Smart TV to
deliver new viewing experiences, as well as providing a foundation for
delivering non-video applications via Smart TV.
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