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Platforms that combine networking with user interfaces will help companies test post-PC ideas.
The toolkit made by Berg is designed to make it easier for consumer-tech companies to prototype similar “connected products” and experiment with their novel user experiences. As the cost of networking technology has plummeted and wireless connectivity has become more ubiquitous, connected products have begun to enter the mainstream marketplace (see “Nest’s Smarter Home”). The concept of the “Internet of things” first emerged in the late 1990s. It proposed that physical objects not normally thought of as “computers”—like boxes in a warehouse or appliances in a home—could be networked together using small, cheap digital transmitters and receivers.
But according to Berg CEO Matt Webb, the basic engineering challenges of connecting physical objects to the Internet are still too daunting to encourage rapid innovation. “Our ambition is to let you go from zero to your first connected product in a day,” says Webb. “We all cut our teeth developing for the Web, and we wanted to create a way to experiment with hardware that’s just as agile.” The Berg Cloud dev kit includes two small circuit boards and microcontrollers with access to a set of Web APIs, allowing the microcontroller to send and receive data from Internet applications. Another device in the kit, called a Bridge, provides wireless connectivity, and a built-in mobile user interface called Remote can access, manage, and control the system via iPhone, Android, or Windows Phone devices.
Berg Cloud joins other connected-product prototyping kits such as Twine Cloud Shield that aim to provide “plug and play” solutions to the technical problems involved in connecting physical objects and products to the Internet. “Prototyping interactions in physical objects is difficult enough without tackling the networking aspect,” says John Kestner, cofounder of Supermechanical, the company that created Twine. According to Webb, Berg Cloud seeks to differentiate itself by bundling software tools into its kit that enable a quick path to product design and user-experience research. “Connected products are so new, and we’re only going to figure them out in use,” Webb says. “But exploring these new usage patterns isn’t going to be easy unless we have a platform for prototyping.”
Berg Cloud is specifically designed to make it easier for companies to scale up their connected-product experiments. User-management tools in the kit’s firmware allow for managing multiple customer accounts, as well as analytics for understanding the user-experience patterns that emerge. Another tool, called Sandbox, allows multiple Berg Cloud Bridges to establish an ad-hoc wireless network for testing connected prototypes “throughout your office or campus,” according to Berg’s website.
The “Internet of things” has already influenced technology companies like GE and IBM, who see the potential of networked components in industrial equipment (such as aircraft and power stations) to add cloud-computing functionality and data-driven intelligence to basic infrastructure. Webb, meanwhile, asserts that Berg Cloud and other rapid-prototyping platforms that combine basic networking hardware with prepackaged user-interface templates are a natural evolution for consumer-product companies to take in the post-PC era. “When we look back on this era, we’ll be amazed that the Internet was ever trapped behind glass,” he says. “In the same way we’re amazed now that to use a phone, you once had to be tied to the wall.”