A lire sur: http://www.atelier.net/en/trends/articles/could-shopping-decisions-be-influenced-virtual-mirror_423223
By
Ruolin Yang August 12, 2013
Might a system which makes customers’ on-screen faces look happier one day finds its way into stores?
Could the day come when customers’ purchasing decisions are
influenced by changing their self-perception? Based on the hypothesis
that physiological changes can generate psychological mood changes,
Japanese researchers at the Graduate School of Interdisciplinary
Information Studies at
the University of Tokyo have developed a system which they believe can manipulate human motion. The
underlying principle
involves artificially generating facial expressions – happy or sad – in
order to make people unconsciously believe that this is their true
emotional state.
Manipulating a person’s emotional state
The setup consists of a camera and a display screen. The camera
captures and tracks a person’s face, and then transforms his/her
expression in real time – for example turning the corners of the mouth
up or altering the configuration of the area around the eyes. The
deformed expression is then displayed on the screen, which thus acts as a
sort of ‘virtual mirror’. During the
Siggraph conference
held in California in July, the research team tested the system on 21
volunteers. The results showed that they felt happy when they saw their
own smiling faces in the ‘mirror’.
Potential to influence customer choice in-store
At the moment the prototype of the system can only generate two
distinct facial expressions, a smiling face and a sad face. The research
team believes that their invention could be applied to films,
exhibitions or games, for the purpose of triggering emotions directly.
However, retail sales teams might perhaps one day deploy this type of
system in store fitting-rooms, so that a customer seeing his/her smiling
face in the virtual ‘mirror’ would experience a mood boost and
therefore be more likely to buy.
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