A lire sur: http://business-analytics-info.fr/archives/6191/big-data%C2%A0-un-accelerateur-pour-les-constructeurs-automobiles/
14/06/2014
Les constructeurs automobiles sont entrés dans l’ère des big data. Conception des véhicules, préférences des acheteurs, maintenance, aide à la conduite, consommation énergétique, etc. des millions de données sont désormais analysées au quotidien pour permettre aux constructeurs d’innover. C’est le cas de Ford, qui analyse les réseaux sociaux afin de personnaliser ses voitures en tenant compte de l’avis des futurs acheteurs.
Jusqu’à maintenant, la plupart des programmes analytiques des constructeurs automobiles se cantonnaient à une dimension commerciale : meilleur ciblage publicitaire, fidélité client et bien sûr vente en ligne. C’est désormais au long du cycle de vie du véhicule que l’analyse de données creuse son sillon : de la conception à la maintenance, de la conduite assistée à la recherche d’un itinéraire ou d’une place de parking, les big data font désormais partie intégrante des processus opérationnels des constructeurs. Par ailleurs, la voiture devient un objet connecté et à ce titre, une source de données très précieuse, notamment pour les problématiques de maintenance ou de conduite assistée.
Chez Ford, au-delà des améliorations apportées grâce à un ordinateur de bord connecté et intelligent, capable de réagir face à tel ou tel événement, l’analytique est devenue une discipline stratégique, notamment dans la conception de ses véhicules. Les commentaires des utilisateurs sur les réseaux sociaux sont ainsi passés au crible pour améliorer différents aspects de la conception. A la différence des sondages et des « focus groups » utilisés dans le passé, les réseaux sociaux permettent aux utilisateurs d’expliquer leur point de vue, ce qui offre une compréhension plus profonde de leurs besoins.
Selon le data scientist en chef de Ford, si les travaux d’analyse sont centrés sur le client, leurs interlocuteurs privilégiés sont les dirigeants de l’entreprise. Ainsi l’analytique permet de comprendre l’industrie automobile dans son ensemble et de dégager une connaissance à multiples facettes qui sera utilisée ensuite dans différents aspects du métier de constructeur automobile. Mais si les data scientists gagnent en pouvoir dans ce secteur, ils doivent aussi apporter la preuve de l’efficacité de leurs analyses pour bénéficier du soutien de leur direction générale. C’est à cette condition que « les données remplacent les opinions et imposent l’objectivité ».
this concept is new to me thanks for publishing i got more information from your blog it is really interesting.
RépondreSupprimerphp Training in Chennai
I just see the post i am so happy the post of information's.So I have really enjoyed and reading your blogs for these posts.Any way I’ll be subscribing to your feed and I hope you post again soon.
RépondreSupprimerccna training in chennai mylapore
I'm very much inspired when I've visited your blog. Your blog is really informative. Hope you will continue with new article. Managed IT Services
RépondreSupprimerI am really happy to say it’s an interesting post to read . I learn new information from your article , you are doing a great job . Keep it up
RépondreSupprimerPSD to Wordpress
wordpress website development
Great. Thanks for sharing this!
RépondreSupprimerhttps://aab-edu.net/
Good and attractive article. Clean content. Kindly know data center setup project plan
RépondreSupprimerielts coaching in gurgaon
RépondreSupprimerCe commentaire a été supprimé par l'auteur.
RépondreSupprimer
RépondreSupprimerSuch a nice & useful post. Really happy to see such post. I have come to know about many new ideas. I will try my best to implement some of them. Thanks.
visit our web
RépondreSupprimerSuch a nice & useful post. Really happy to see such post. I have come to know about many new ideas. I will try my best to implement some of them. Thanks.
site...
Thank you for writing this in-depth article. You have covered every angle, the good problem is that you will be able to reference completely different components. These are heaps of key pieces that make it work.
RépondreSupprimerThanks for sharing this blog. This very important and informative blog Learned a lot of new things from your post! Good creation and HATS OFF to the creativity of your mind.outdoor game
RépondreSupprimerWhat is first thing customer notice before entering in your business site. Of course Signage’s. so now we can see how important role play the signage in business. Super Signage is leading sign board manufacturers in Delhideals all in kind of promotional products & LED signage boardsOur wide range of products cover all complete business area from indoor branding to outdoor signage. For more details visit us as following…
RépondreSupprimerLook at the way my friend Wesley Virgin's autobiography begins with this SHOCKING and controversial VIDEO.
RépondreSupprimerAs a matter of fact, Wesley was in the army-and shortly after leaving-he discovered hidden, "mind control" tactics that the government and others used to get anything they want.
THESE are the EXACT same tactics tons of famous people (especially those who "come out of nothing") and the greatest business people used to become rich and successful.
You've heard that you only use 10% of your brain.
That's mostly because the majority of your brainpower is UNCONSCIOUS.
Maybe that conversation has even taken place IN YOUR own head... as it did in my good friend Wesley Virgin's head 7 years back, while riding an unregistered, trash bucket of a vehicle with a suspended license and on his debit card.
"I'm absolutely frustrated with living paycheck to paycheck! When will I finally succeed?"
You took part in those types of thoughts, right?
Your success story is going to be written. You just have to take a leap of faith in YOURSELF.
Take Action Now!
top listing website in faridabad. It helps to get online marketing solutions to promote your local business online all over India.
RépondreSupprimerGreat Content & Thanks For Sharing. With oflox
RépondreSupprimerAre u a men ....who becomes fatty ,bulky...and then now yr career is on the line ..? can't get married ?
RépondreSupprimerCan't get any result from Gym?felling uncomfortable about yourself >? dont get time to go to the gym ?
having break up with yr girlfriend or cant involve in a relationship for yr fatty figure ,...
here is a solution for u !!!!!!!!!!!!!Now u can loss weight and burn fat @ yr own house !!!!!!!!
it's not necessary to go to the gym anymore.Fitness Ausbildung Shopmy Fitness training can help u look younger ,get fit ,and get back in shape.
!!!!!!!!!!!!!!! @ your own house So what are you waiting for Feel free to call me .at yr home i m offering fitness training both for male and female @ your own home !!!!!!!!!!
so get fit and change yr life ...get back yr youth again .!!!!!!!!!!!!!!!!!!!!!!
I'm Here To Talk To All About Your Fitness! You Can Never Ignore Your Fitness That's The One Thing Is Important Part Of Your Life! If You Think That It's Too Late To Start And Too Late To Be Concentrated On Your Fitness Then I've To Say Obviously You Are Wrong! You Can Start From Now.......
And I'm Here At Your Service With All Kind Of Fitness Prospectus!! If You Need A Guide Who Can Able And Highly Experienced To Show You The Right Path Of Gain Of Your Fitness Goal Then You Are On A Right Place!!
Nowadays it is like a fashion to make amd-ryzen-3rd-gen-threadripper stylish comments on any posts on Facebook. People love stylish and long comments as these look attractive. Demand for stylish comments is increasing due to its charm. And we can’t ignore your demand.
RépondreSupprimerThanks for sharing. Nice blog.
RépondreSupprimerBest HR Software Companies in Bangalore
Zenetial is the best HR payroll software company in Bangalore. Our Services provide you with accurate results for your organisation payroll needs.