samedi 1 février 2014

How A Wave Of Deals Has Created A New Mobile Advertising Ecosystem

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JAN. 19, 2014, 2:49 PM

Mobile advertising has carved out a significant share of advertising revenues faster than many expected. But until recently, increased spending had not made the mobile ad ecosystem any less complex.
A wave of deals is starting to change that. Partnerships and acquisitions are beginning to streamline the industry. Mobile ad companies are all beginning to resemble one another: Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad "solutions," as big players are gobbling up smaller, more specialized players. The last companies standing will be those with the best data, the best and most varied targeting technologies, and access to the most premium sites and apps.
In a new report from BI Intelligence, we cut through the noise, identify the most meaningful shifts in the mobile ad landscape, discuss the biggest M&A deals, and demystify the actual role played by the different entities and technologies, explaining each player's strengths and weakness. We also look at how the rise of programmatic buying will affect buyers and sellers across the mobile landscape
Here are some of the key developments in the mobile ad ecosystem:
Subscribers also receive instant access to our ongoing coverage of mobile advertising including, "Mobile Ad Industry Consolidation Led To A Flurry Of Major Deals In 2013."

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