A lire sur: http://www.businessinsider.com/chart-of-the-day-mobile-ad-revenue-is-exploding-but-still-pretty-tiny-overall-2013-10
The IAB is out with its latest stats on digital advertising (download a .pdf here).
One thing that stands out from the report is the exploding growth of mobile advertising. It's now 15% of all online advertising, up from 7% the year before.
While it's growing, mobile is still pretty small overall. For the first half of this year, mobile ad revenue was $3 billion, up from $1.2 billion the year before.
When you consider all the major ad supported companies that are focused on mobile — Twitter, Facebook, Instagram, Google, pop to mind — it's sort of crazy to think about them splitting ~$6 billion in revenue this year.
One thing that stands out from the report is the exploding growth of mobile advertising. It's now 15% of all online advertising, up from 7% the year before.
While it's growing, mobile is still pretty small overall. For the first half of this year, mobile ad revenue was $3 billion, up from $1.2 billion the year before.
When you consider all the major ad supported companies that are focused on mobile — Twitter, Facebook, Instagram, Google, pop to mind — it's sort of crazy to think about them splitting ~$6 billion in revenue this year.
Business Insider
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