jeudi 6 octobre 2011

Ultrabook and tablet PCs are parallel market segments, says Asustek CEO

Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Wednesday 5 October 2011]

Ultrabooks are a market segment parallel to that of tablet PCs without any competitive conflicts before the launch of Windows 8, according to Asustek Computer CEO Jerry Shen.

Commenting on market watchers' concerns that the appearance of ultrabooks may impact demand for tablet PCs, Shen is confident about Asustek's tablet PCs and ultrabooks, and believes that the two product lines will not bite off each other's demand.

Asustek's second-generation Eee Pad Transformer will feature a quad-core CPU and adopt Android 4.0, allowing the company to maintain its position as the second-largest player in the Android tablet PC market, while the specifications of its ultrabook are believed by most of market watchers to be already at the same level as Apple's MacBook Air.

However, Asustek currently is still having difficulty to bring down the retail price to below US$1,000 and expects to realize the goal when Ivy Bridge CPUs become available in the first half of 2012, Shen added.

Categories: Portable Systems

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