Les ventes de tablettes sont en hausse !

A lire sur:  http://www.atelier.net/trends/articles/ventes-de-tablettes-hausse

Par L'Atelier - San Francisco 25 septembre 2012

Les chiffres dépassent les prévisions et les tablettes prennent de l'importance comme outil de connexion. Les tablettes gagnent en popularité et leur aspect est appelé à changer, comme leur accessibilité pour des utilisateurs pleins d'attentes.

Alors que l'économie n'a pas encore repris, les ventes de tablettes devraient augmenter plus que prévu. Dans cette catégorie récente, les consommateurs continuent à acheter des tablettes, en particulier les iPads d'Apple. Selon la dernière prévision de l'nternational Data Corporation, le marché mondial des tablettes pourrait grimper à 117,1 millions d'unités au lieu des 107,4 millions précédemment annoncés. Pour 2013, la prévision d'IDC est passée de 142,8 millions d'unités à 165,9 millions, alors que la prévision pour 2016 s'établit à 261,4 millions. Mais sa jeunesse laisse augurer d'autres changements dans le marché des tablettes.
Pas de diversification du marché
Au cours des prochaines années, on s'attend à un glissement, mais non à une diversification du marché, les tablettes Windows s'attribuant une plus grande part, les Android en perdant et les autres systèmes d'exploitation disparaissant du paysage. En 2011, 57,2% des 70,9 millions de tablettes vendues à travers le monde étaient des iPads, un chiffre qui reste assez stable dans les prévisions, avec 60% en 2012 et 58% en 2016. Les appareils Android représentaient 38,9% du total de tablettes en 2011, chiffre qui devrait tomber à 30,5% en 2016. Enfin, les tablettes Windows représentaient en 2011 environ 1% mais devraient pouvoir atteindre 11% d'ici 2016.
Plus de tablettes, moins d’ eReaders
Malgré des prévisions plus optimistes pour les tablettes, IDC les a revues à la baisse concernant les eReaders. Selon leurs paramètres, ceux-ci ont connu une première moitié d'année décevante, subissant l'impact de la disponibilité de tablettes vendues, au détail, à moins de 200 $. De ce fait, les ventes d'eReaders pourraient s'effondrer d'un niveau de 27,7 millions d'unités en 2011 à 23,6 millions. Cette évolution met en lumière l'augmentation de la demande pour des appareils à usage multiple et l'existence d'un marché pour des tablettes moins coûteuses, au détriment de cette catégorie moins versatile.

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Why IT will hate Windows 8

September 13, 2011

A new UI, demand for new hardware, and multidevice sharing will freak out companies seeking to save money, maintain control

By Galen Gruman | InfoWorld

All those IT people who wish the iPad would die already, you ain't seen nothing yet. Microsoft is promising that Windows 8 and its Metro-based UI will run on any PC that runs Windows 7, but that's a meaningless promise. To take real advantage of Windows 8 you need new hardware, either touchscreen PCs or touchscreen laptops. Users will very likely want Windows 8 tablets, especially if you've been denying them iPads due to security and management reasons.

In these tough times, most companies aren't willing -- or able -- to pay for new equipment. As a result, users will end up running old hardware and software, and they'll feel they're more and more hobbled by IT. They may bring in fewer rogue iPads, but only because they'll bring in rogue Windows 8 tablets instead.

Likewise, if Apple's iCloud freaks you out, wait till users start syncing their home and work PCs and tablets via Microsoft's Windows Live service and its online Skydrive storage. Microsoft says Live's credentials are solid, but even if that reduces unauthorized access, that still means users' data will easily flow in and out of your company. You could deploy very strong Windows management capabilities as a buffer -- but that translates to further investment on the server side.

When the iPad gave users a weapon to pierce through the corporate technology wall, IT grumbled but could take solace in the fact that Apple's corporate presence was trivial at best. Not so with Windows -- it's the "consumerization of IT" threat gone nuclear.

Of course, that's the fear-based reaction. Apple may have given it voice, but the transition to user-driven computing is neither new nor bad. It just is. Smart IT can adapt to this reality constructively, using policy-based approaches. The rest will shake their fists harder, one toward Cupertino and the other toward Redmond.

This article, "Why IT will hate Windows 8," was originally published at InfoWorld.com. Get the first word on what the important tech news really means with the InfoWorld Tech Watch blog. For the latest business technology news, follow InfoWorld.com on Twitter.

http://www.infoworld.com/t/microsoft-windows/why-it-will-hate-windows-8-172936?source=IFWNLE_nlt_daily_2011-09-13

MacBook Air and OS X Lion synergy: A big hurdle for Windows 8

By James Kendrick | July 22, 2011, 5:37am PDT

Summary

The synergy between these the new MacBook Airs and OS X Lion is powerful stuff, and demonstrates the big task ahead for Microsoft’s work in progress, Windows 8.

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James Kendrick

Unless you have been sleeping in a cave somewhere, you know that Apple released new MacBook Air notebooks and OS X Lion together. The joint release is significant because Lion is designed from the ground up to optimize the user experience on Apple hardware. The synergy between these Apple products is powerful stuff, and demonstrates the big task ahead for Microsoft’s work in progress, Windows 8.

OS X Lion has a raft of features designed to make working with a MacBook Air, even older MacBooks, as intuitive as possible. The ability to have lots of programs running and easily get to any one of them is already changing the way I work with OS X. The handling of the small notebook screen is pure genius, as is moving between programs occupying the entire display via simple touch gestures. The hardware and software have been written from the ground up to work together.

Apple hasn’t done this overnight, it has been laying the groundwork for this synergy for a while. It started by putting large touchpads on every MacBook, and carried it over to non-notebooks with the release of the Magic Mouse and Magic TrackPad. The groundwork for a touch optimized experience was laid even before the iPad hit the scene. The company had a good plan and has executed it well.

This is the giant hurdle Microsoft faces with the next version of Windows, not so cleverly codenamed Windows 8. The sneak peeks Microsoft has given us of Windows 8 show an exciting new direction for the platform. Windows 8 attempts to do what Apple has executed, making the OS work efficiently with the system in the user’s favor. What will determine how well consumers react to Windows 8 when released will be how easy it is to use, especially on notebooks. Windows 8 must find a way to handle smaller displays intelligently like OS X Lion, and bring touch (not necessarily the screen) into the equation.

This is a daunting task for Microsoft as a software company. The legacy of Windows is that by design of Microsoft’s business plan, it must work on a wide variety of hardware made by other companies; this is not a complication faced by Apple. Microsoft decided long ago to be a software company, and this is now a competitive disadvantage. If it has to compromise the user experience offered by Windows 8 to make it work on some hardware, it will not compare well with OS X. That is a simple fact of life in this competitive environment.

Computer users have evolved the last few years to expect systems to be easy, even enjoyable to use. In the early days of Windows we all expected things to be complicated, and keeping everything going properly required access to an “expert”. Those days are gone, folks now expect their computer to just work, and be intuitive at that. This is the biggest obstacle facing adoption of Windows 8, as it means the OS must work on whatever hardware Microsoft certifies it for, and run well.

I am optimistic about the next version of Windows, more so than with any version in a long time. I hope that Microsoft’s decision to broaden the scope of hardware that Windows 8 will service doesn’t turn into a bad decision. Apple’s ecosystem is getting better due to the limited hardware focus needed due to building everything internally. Windows 8 doesn’t have that luxury, and that may be an awfully big a hurdle to jump.

Related:

• Why my next laptop will be a MacBook Air
• First impressions of OS X Lion for mobile workers
• The 11-inch MacBook Air is the best laptop I’ve ever owned
• Apple (mostly) kills off the white Macbook
• Apple MacBook Air: The original Ultrabook gets even better
• Apple rocks China: Can it outrun counterfeiters?
• Apple’s corporate iPhone, iPad app strength bad news for rivals
• Apple Q3 a blowout: 20.34 million iPhones; 9.25 million iPads

http://www.zdnet.com/blog/mobile-news/macbook-air-and-os-x-lion-synergy-a-big-hurdle-for-windows-8/3403?tag=nl.e539

Are you an operating system agnostic? (Hint: I bet you are)

By Zack Whittaker | July 24, 2011, 5:12pm PDT

Summary

Only a week after buying my first ever MacBook, it hasn’t changed my opinion of Windows. It has though made me realise I am OS agnostic.

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Zack Whittaker

Considering I have not spent more than an hour of my life using Mac OS X, jumping about the cultural shift train when my new MacBook Air arrived on Friday should have come as a shock — considering my own personal admission to an increasingly dependent reliance on Windows.

Truthfully, the transition from Windows to Mac has been relatively easy — with only a few quirks to learn along the way.

But the one thing — only half a week later from the arrival of my new beast of a note-slash-netbook, is that I am and always have been agnostic to operating systems. I just never knew it until I forced a change of hand, and I suspect you — the reader — may be the same.

(Image via Flickr)

In reality, I have not transitioned at all. I have learned, and subconsciously compared and contrasted, but I have not actively switched from one to the other.

With Windows, one has to be aware of ‘Windows rot’, database files, caches and the build up of disk space over time, taken over by temporary files and updates that slowly wear away at the system.

Whether or not this truly exists in the Mac world, I have used up only 13% of my 128GB solid state drive, and it has remained as such since the day it arrived, and installed the junk I need to keep my productive life going.

It’s a shift I have never taken before. Being used to something old and decrepit, that works but sometimes breaks, and often needs a kick up the backside to get going again was fine, truth be known.

With my Mac, I have to leave many preconceptions and worries at the door. It seems that I do not need to clear my cache files that often, or need to wipe my Internet history or temporary files each week to remove the constant clog of files on my system.

This, as you may have guessed, is the ramblings of someone very much in the ‘honeymoon’ period; yet to work out the difficulties and set backs that Mac has yet to show, over the Windows operating system that I am so used to.

And on the subject of honesty — I have not switched on my Windows-running desktop upstairs since my MacBook Air arrived. I simply have had no need to.

Despite the closed ‘app-store only’ nature of iOS, for newcomers, Mac OS X is not. It doesn’t need jail-breaking, nor does it require hacking to get the applications you want to work on it.

For that reason alone, again despite the Windows versus Mac divide, so far all but one application is available on Mac OS X as it is on Windows. The one that isn’t, is Paint.NET — an old version of the popular image editing software, for which I use instead of the overbearing clutter that PhotoShop has to offer.

But already, I feel as though I am cheating on my new MacBook purchase by running virtualisation software, to emulate my Boot Camp partition to run Windows applications within the Mac OS X interface.

While I have my Mac OS X Lion based MacBook running multi-platform software — like Chrome, Microsoft Office, Skype and Dropbox, there is still a need to at least have the opportunity more than anything to run Windows applications directly from one’s MacBook.

Simply having the option there is enough to make me feel all-rounded more comfortable; knowing I have a fall back option ready on my MacBook wherever I am in the world. As a netbook-like solution, my MacBook Air will replace my current netbook and travel the world with me when I next travel.

And this sets me to my point. I am operating system agnostic. It doesn’t matter what I use, when it is or how I use it — whether it is a strand of Linux I have never used, Mac OS X or Windows 3.1 through to Windows 7 — I’ll use it regardless.

I suspect that actually, while most will have their own personal preference, I believe many follow this pattern too. It does not matter which browser, operating system, program or service you use — it falls down to whether the job can be done or not. If it can, then continue. If not, by all means move on.

No doubt most will agree: video editing software is better on a Mac, whereas productivity and office documents are better for Windows. The Mac vs. PC adverts on the television do highlight a point, and though jocular and with a staunch anti-PC bias, many prefer to be productive to editing videos.

At the end of the day, productivity in itself is relative. Video editing may well be someone’s job; what right do we have to disparage? We pick the devices for what we feel is best.

Perhaps I would have woken up to Mac OS X if I were able to run it alongside Windows on a PC. The fact that you can run Windows on a Mac shows more about Apple than it does about Microsoft; yet equally negates the positivity by restricting Mac OS X to a Mac computer.

It’s like a Venn diagram out of control; emulating the London 2012 Olympic logo; with jagged edges and overly highlighted spewed-up collage pieces.

Though I am now a proud Mac owner, and still a productive soldier with my desktop and office-based Windows PC sitting in the desktop — with a brand new desktop PC on its way to replace the ailing model I have — I am proud to say I am OS agnostic.

It just took a lot of fear, uncertainty and doubt — and a risky credit card payment to prove it to myself — even if it was by force.

Now, who’s up for a crack at Ubuntu?

http://www.zdnet.com/blog/igeneration/are-you-an-operating-system-agnostic-hint-i-bet-you-are/11684

How Microsoft plans to sell a 'couple hundred million' more Windows 7 PCs before Windows 8

By Mary Jo Foley | July 22, 2011, 7:35am PDT

Summary

Given there’s still a year (give or take) until Windows 8 launches, what is Microsoft’s game plan to keep the bottom from dropping out of the Windows PC market?

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Mary-Jo Foley

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As Microsoft’s fourth-quarter fiscal 2011 earnings made clear, Windows 7 sales — with the glaring exception of netbooks — are good, but not as good as they used to be. Given there’s still a year (give or take) s until Windows 8 launches, what is Microsoft’s game plan to keep the bottom from dropping out of the Windows PC market?

The enterprise market will likely keep Windows 7 sales chugging, as many larger businesses are only now finally deploying Windows 7, after months of planning and testing. And, as Microsoft execs said during yesterday’s earnings call, the emerging market countries are snapping up a lot of Windows 7, though at lower prices — and with substantially higher piracy rates — than the “developed” nations.

It’s probably safe to assume Microsoft will launch another upgrade-guarantee program, as it traditionally does a few months before a new operating system launch, allowing those purchasing current Windows-model PCs to get a free upgrade to the next Windows release once it’s out.

But Microsoft needs to keep consumer demand coming in for Windows 7 if the company plans to sell “those couple of hundred million PCs between now and ‘Windows 8′” that Microsoft expects to move, according to OEM Chief Steve Guggenheimer, who spoke at Microsoft’s recent Worldwide Partner Conference. (Note: Microsoft officials said that the company has sold 400 million Windows 7 licenses since the product was introduced in 2009.)

Even though Microsoft doesn’t make Microsoft-branded PCs, increasingly it is positioning itself as selling Windows PCs (no doubt thanks to a little lot of pressure from archrival Apple). This is one of the slides Microsoft General Manager of Worldwide OEM Distribution, Terry Hagerty, showed during her session on “OEM Through Distribution” (slide deck available to registered partner show attendees only) at the Worldwide Partner conference in Los Angeles on July 11.

(click on the image above to enlarge)

Microsoft has begun making available a “Windows 7 Featured PCs” list to distributors to try to get more information out about the breadth and depth of Windows 7 PCs available to consumers and businesses, Hagerty told her Partner Conference audience. This is a “best in class” list for sales, marketing and technical teams that Microsoft is hoping they use to “create excitement and demand for Windows 7 PCs.”

There are a number of Windows PC form factors and models that many current and potential users — who don’t go to trade shows where they can see lots of different Windows PC models from different vendors side-by-side — have no idea even exist. Retail chains usually only stock a few Windows PCs, and Microsoft brick-and-mortar stores, for now, are very few and far between. (Microsoft officials have said they plan to open 75 more MIcrosoft retail stores in the next two to three years, and will expand the stores internationally.)

(click on the image above to enlarge)

Here’s a sample of the July Windows 7 Featured PC list for consumers from Hagery’s slide deck:

(click on the image to enlarge)

Here’s a sample of the Windows 7 Featured PC list for businesses:

(click on the image to enlarge)

One observation: Microsoft isn’t touting any of the available Windows 7 PCs as “tablets” in these materials. It uses the word “companion” to describe slates/tablets in its two Featured PC sample pages. And the PC matrix slide above doesn’t use the “tablet” designation at all, either. Instead, it describes Windows “slates” as “PCs with no built-in keyboard or mouse and which use touch and/or pen for input.” Maybe Microsoft is trying to distance itself from its less-than-successful tablet past (and not-so-plucky tablet present)?

In any case, it will be interesting to see what happens with Windows and Windows 7 PC demand in the coming few months, as Microsoft finally begins sharing more specifics about Windows 8….

http://www.zdnet.com/blog/microsoft/how-microsoft-plans-to-sell-a-couple-hundred-million-more-windows-7-pcs-before-windows-8/10147

‘We view a tablet as a PC’: Microsoft chooses to repeat history

By James Kendrick | July 13, 2011, 5:36am PDT

Summary

It is beginning to look like Microsoft is about to repeat the Tablet PC history with Windows 8, and that is not a good thing.

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Microsoft is trying to excite the tech crowd with Windows 8, the next version of the platform that the company is pushing for computers of all types, including tablets to compete with Apple’s iPad. The folks from Redmond have been showing early prototypes of Windows 8 that look a lot like the Windows Phone 7 interface, with live tiles sliding around the screen. It is obvious the attempt is to keep the Windows platform as the dominant line for Microsoft, while the rest of the mobile world has realized that full-blown computers are not what tablet customers want. It is beginning to look like Microsoft is about to repeat the Tablet PC history, and that is not a good thing.

“We view a tablet as a PC”.

This statement given yesterday by Windows Phone president Andy Lees at the Worldwide Partners Conference as reported by Electronista was directed at putting to bed any ideas that outsiders have for a tablet OS based on Windows Phone.

According to Microsoft’s transcript of Lees’ talk the PC theme remained, but had a few caveats (emphasis mine).

One of the key important things here, though, is the change that’s yet to happen, but it’s about to happen, and that is the bringing together of these devices into a unified ecosystem, because at the core of the device itself it’s possible to be common across phones, PCs, and TVs, and even other things, because the price drops dramatically. Then it will be a single ecosystem. We won’t have an ecosystem for PCs, and an ecosystem for phones, one for tablets. They’ll all come together. And just look at the opportunity here.

In 2010, if you count all of these things, there’s just under 700 million units sold in that year. And yet if you look at the predictions from IDC and add them up, that will increase to over a billion units that are sold in 2012. And notice how it’s additive; it’s not that this is about replacing the PC. And that’s why our strategy is that these new form factors are within a single ecosystem and not new ecosystems themselves. Windows has always spanned different PC form factors. And with Windows 8 we’re going to take this to a whole new level including tablets.

Now, a lot of people have asked me, are we going to produce a phone that is a tablet? You know, are we going to use Windows Phone 7 to produce tablets? Well, that is in conflict with this strategy. We view a tablet as a sort of PC. We want people to be able to do the sorts of things that they expect on a PC on a tablet, things like networking to be able to connect to networks, and utilize networking tools, to get USB drives and plot them into the tablet. To be able to do things like printing, all of the things using Office, using all of the things you would expect from a PC and provide a hybrid about how you can do that with the tablet, as well.

The comments shined a light on Microsoft’s view of the tablet market that is not accurate. It keeps alive the mistaken view that drove Microsoft’s Tablet PCs, that full-blown computers are what consumers want in a tablet. That didn’t work with the original Tablet PC, and that is not going to work for today’s consumer tablets. It’s looking like Microsoft is determined to repeat history, and a failed one at that.

Apple set the consumer space on its ear with the release of the iPad, the first tablet that breached the mainstream market in numbers. The iPad defined an entire market that has companies scrambling to penetrate, and none have done so successfully to date. What caught consumer’s eyes in the iPad was the fact that it wasn’t a full PC with all of the complexities those bring. No, the iPad was a pure mobile OS that focused on bringing a touch tablet experience that was simple yet full-featured enough to let users do the things that matter. Getting on the web, playing games and consuming media were the focus of the iPad with iOS, and consumers bought into the system by the millions.

The original Tablet PC designed by Microsoft is a full PC that nobody bought in significant numbers, and it has been around for a decade. The iPad sold more tablets in the first nine months than all of the Tablet PCs bought combined over a decade. That is a significant indicator of what consumers want, a simple mobile tablet and not a full-blown PC.

Microsoft seems to be pushing the ‘tablet as a PC’ philosophy in a desperate attempt to keep the Windows line driving everything it does outside the smartphone space. The choice to repeat history will likely have the same results as the first time; nice products that nobody buys because they are too complex to operate, maintain and develop apps for. Consumers don’t want tablets that are PCs, they want them to just work.

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http://www.zdnet.com/blog/mobile-news/-8216we-view-a-tablet-as-a-pc-microsoft-chooses-to-repeat-history/3267