Affichage des articles dont le libellé est electronics. Afficher tous les articles
Affichage des articles dont le libellé est electronics. Afficher tous les articles

samedi 10 novembre 2012

Companies have a choice for devices in the workplace - employee or corporate owned

A lire sur:  http://www.atelier.net/en/trends/articles/companies-have-choice-devices-workplace-employee-or-corporate-owned?utm_source=emv&utm_medium=mail&utm_campaign=alerte_us_only

By Ivory King November 08, 2012 business people in a meeting room with mobile devices
The weaknesses of BYOD have brought another model of corporate owned, personally enabled devices. But concerns can be addressed by security and efficiency software services as well.
Corporate environments have often provided employees with dedicated devices in the past, but the strengthening of the consumer electronics movement has influenced that recently. Employee-owned laptops, smartphones or tablets may be just as powerful as the ones that the company would be providing for them. So companies began allowing workers to bring their own devices, known as the BYOD trend. Devices are consumer-purchased and supported by the enterprise IT department. But there are caveats to BYOD - due to outside devices accessing corporate data, security concerns began to develop, as well as the possibility of increased IT costs.
Corporate devices managed by employees
So a new choice is emerging for employees to use connected gadgets within the workplace, known as corporate owned, personally enabled, or COPE. In contrast to BYOD, where employees bring in their own devices to use for enterprise functions, COPE is purchased by the organization and managed by employees. COPE enables businesses to set functions and permissions on an ad hoc basis, allowing greater control over device activity. In addition to the more robust security that COPE can provide, it can save money for businesses and employees. Employees often are reimbursed for these more restricted-use devices, and companies can get better prices for the order of multiple units.
Or third party software to secure personally owned devices
BYOD continues to be supported by third-party developers, who try to answer companies’ concerns about data protection. For instance, app management platform Apperian enables brands to secure several different mobile operating systems with business app services. The platform keeps employee personal information and corporate apps and data separate, helping to assuage security and privacy concerns. Apperian incorporates app inspection, which scans for malware and data leaks. The security restricts certain higher-risk activities, such as copy and paste, as well as only lets approved apps access the corporate network.

jeudi 8 novembre 2012

COPE ou BYOD: l'entreprise a plusieurs choix pour gérer la mobilité des employés

A lire sur:  http://www.atelier.net/trends/articles/cope-byod-entreprise-plusieurs-choix-gerer-mobilite-employes?utm_source=emv&utm_medium=mail&utm_campaign=alerte_us

Par L'Atelier - San Francisco 08 novembre 2012 professionnels en salle de réunion avec des appareils mobiles
Les faiblesses du BYOD ont donné naissance à un autre modèle d'appareils achetés par l'entreprise mais activés par les employés (COPE). Dans un cas comme dans l'autre la sécurité et les logiciels de productivité peuvent également apporter une réponse à ces préoccupations.
Par le passé, les entreprises ont souvent équipé les employés avec des appareils d’entreprise, mais l’évolution des comportements des consommateurs face à la mobilité a modifié la donne. Les ordinateurs portables, smartphones ou tablettes des employés peuvent rivaliser avec ceux que l'entreprise pourrait leur donner. Voilà pourquoi les entreprises ont commencé à permettre aux employés d'apporter leurs propres appareils, une tendance connue sous le nom de BYOD, des appareils appartenant aux consommateurs mais bénéficiant du soutien du département informatique de l'entreprise. Mais le BYOD a ses limites : accès aux données de l'entreprise par des appareils externes, préoccupations apparues chez les informaticiens et risque d'une hausse des coûts informatiques.
Des appareils d'entreprise gérés par l'employé
Un nouveau choix s'est donc offert aux employés d'utiliser leurs gadgets informatiques sur leur lieu de travail, connu comme « corporate owned, personally enabled », ou COPE. Contrairement au BYOD, dans lequel les employés apportent leurs propres appareils qu'ils utilisent à des fins professionnelles, COPE est acheté par l'entreprise mais géré par les employés. COPE permet aux entreprises d'attribuer des fonctions et des permissions sur une base ad hoc, permettant ainsi un meilleur contrôle de l'utilisation de l'appareil. Outre une sécurité renforcée, COPE permet également aux entreprises et aux employés de réaliser des économies. Les employés sont souvent indemnisés pour ces appareils à usage réduit et les entreprises obtiennent de meilleurs prix grâce à des achats groupés.
Ou des logiciels externes pour contrôler les appareils personnels
Le BYOD bénéficie toujours du soutien des développeurs externes, qui s’efforcent de répondre au besoin des entreprises. La plateforme de gestion d'applications Apperian permet aux marques de sécuriser différents systèmes d'exploitation mobiles avec un service d'applications professionnelles. La plateforme maintient une séparation entre les données personnelles de l'employé et les applications de l'entreprise, contribuant à lisser les problèmes de sécurité et de confidentialité. Apperian inclut une fonction d'inspection des applications, qui les scannne contre les logiciels malveillants et les fuites de données. Certaines activités à haut risque, comme le copier-coller, sont limitées par la sécurité, qui n'autorise que les applications approuvées à accéder au réseau de l'entreprise.

dimanche 9 septembre 2012

American mothers are smartphone addicts and power users!

A lire sur:  http://www.atelier.net/node/410152

Par Ivory King 07 septembre 2012 mom on a couch with her connected devices
Moms with mobile devices are a highly optimized population in the digital economy. These valuable mobile consumers are “addicted” to their devices – they spend over 6 hours a day on their smartphone.
The mobile Web and social media are proving to be a valuable resource for mothers - moms in the United States are increasingly turning to this quick and convenient way to access information and their social resources. In turn, they are establishing themselves as a valuable part of the mobile economy, as mobile ad network Mojiva determined in their “Moms on Mobile” report. Brands and marketers would do well to strategize for connected mothers - this population represents $2.4 trillion in 2011 buying power. Because they are often active on social media (over half access social networks through their mobile device) they are likely to support or promote favorite brands or products - 35 percent follow a company or brand and 81 percent are a fan of a brand.
Moms like smartphones best than any other media
Smartphone-wielding mothers are active and engaged participants in mobile usage – they spend an average of 6.1 hours on their device per day. These moms know they are power users – 51 percent describe themselves as “addicted” to their smartphone. Usage patterns show an optimal marketing environment – smartphones receive more attention than other media (above computer, TV, newspapers, etc.) and nearly half have taken action after seeing a mobile ad. According to the report, the best way to engage moms is to create ways to make their lives “more efficient and productive.” Because of their high social media usage, “[they] should also strive to create products they believe a mom will share with other moms in her peer groups and circles.”
And are engaged tablet users for shopping
While these moms love their smartphones, they often have other connected devices. One third have some sort of secondary mobile device – the top three devices being the iPad (9.8 percent), Kindle (9.5 percent) and iPod Touch (5.7 percent). High engagement remains consistent among this group, and they are valuable electronics consumers as well. Among 1,500 tablet-owning mothers, 97 percent have used that device to make a purchase, and 47 percent plan on replacing their current iPad with the newest model as soon as possible. Connected moms are hence very valuable targets for brands as well as connected device manufacturers.