What made waves in the mobile realm this year? We take a look in our
third installment of ReadWriteWeb's top products of the year. Our
founder Richard MacManus
kicked us off with social products and
Jon Mitchell took a look at web-based consumer products.
To make the mobile list, a product had to be built to fundamentally
work inside mobile platforms, hence the platforms themselves (iOS,
Android flavors etc.) do not make the list. Take a look at our list
below and let us know what we may have missed in the comments.
ReadWriteWeb's Best of 2011
1. Square

To
understand Square is to fundamentally understand the changing nature of
money as information and the ability to turn money into digital bits
that can be transferred anywhere without the use of hard currency. The
example we like to use at ReadWriteWeb is the ability to pay at your
local farmer's market or in a taxicab. With its dongle reader, Square
aims to make mobile payment transactions a ubiquitous and accepted
activity. The company did not rest on its laurels this year though. It
cannot, especially with so much competition in the mobile payments
dongle space from companies like Intuit, Verifone and Erply among
others.

This year, Square introduced the concept of Amazon-style one-click buying to real world merchants with the
Square Card Case. It also turned the iPad into a point-of-sale terminal with Square Register. Square
updated its app to be speedier and more efficient and the Card Case evolved to the point where it is more or less like
having an open tab
at your favorite retailer tied to your bank account. Pain points at the
point of sale? That is what Square is trying to alleviate and it took
great strides this year to that end. Square also went
to the 2.75% flat fee
on transactions, lowering the industry standard and forcing every one
else in the ecosystem to play catch up. It has been a good 12 months for
Square overall, starting the year with a
big round of funding
in January and iterating and refining the product throughout the year.
That is a far cry from the hiccups of 2010 when dongles did not work
with the iPhone 4 and the company was embroiled in a lawsuit. The
opportunity for increased success for Square rests in the company's own
hands.
2. Nuance & Swype

Apple
brought you Siri, the virtual assistant inside the iPhone 4S. Yet,
Nuance is a leader in the field with its innovative and speech-to-text
functionality and ability to understand various languages and dialects.
The
Dragon Speech SDK
can be dropped into almost any iOS or Android application to take
advantage of speech-to-text capabilities. What Siri did with that
technology was then tie it to a search engine and give it a personality
that can talk back. What Nuance is doing is working on new and exciting
ways for users to interact with the input methods on mobile devices.
Nuance is working with app developers to create and entirely new breed
of application that is speech aware and reactive. The company is working
with mobile developers through its
mobile developer program and we have seen some of the fruits of its labor in the area already.

Nuance
also made another large splash this year by acquiring Swype, one of the
biggest third-party touchscreen keyboard input methods on mobile
devices today. Swype has been downloaded over 50 million times to
Android and Symbian devices. When Nuance bought Swype, we wondered if
the company's
friendly relationship with Apple could eventually
bring Swype to the iPhone. When Siri was announced by Apple for the iPhone 4S, our Marshall Kirkpatrick
lamented that it should have been Swype.
If you have not used Swype, it is a keyboard input method where you
keep your finger on the touch screen and input letters by moving to
them. If you are a Swype user that has that capability taken from you
(by getting a device that does not use Swype), it is definitely missed.
3. Facebook Mobile + Messenger

It is very difficult to ignore the most used mobile app in the world. Approximately
350 million people have accessed Facebook through mobile devices across the world. That, to put it mildly, it outrageous. Facebook Mobile continues to evolve as well.
One significant subplot
to much of the news in mobile development circles this year would be
how and where Facebook would move and if it was coming to come out with
an
HTML5-based mobile Web app store.
We have since found that is not going to be true but Facebook does have
some big mobile projects cooking around bringing its app ecosystem to
mobile. There will just be
no specific app store
as Facebook believes users will create viral apps by sharing them along
the social graph. Facebook's mobile strategy lays within those two
elements -- the Web browser and the open social graph. Every thing that
the company does is influenced by those two guiding factors, mobile is
no different. Facebook also came out with
an iPad app this year,
which is essentially a mobile Web-based application wrapped up neatly
to use the native capabilities of the iPad through iOS. We studied this
year at length how Facebook mobile was designed to
write once, run everywhere and how
HTML5 is the future of the how Facebook interacts with the mobile Web.

Facebook also released its
Messenger application this year, a stand alone product from the normal Facebook app. Really, if Facebook had not
acquired group messaging service Beluga this year,
that company would have probably found its way on to this list. The
Messenger app further cements Facebook's status as not just a place to
share ideas or thoughts, but as a true communications platform that can
be accessed from anywhere at anytime. Facebook Mobile is only going to
grow in 2012 and we will begin to see some of the ways the company is
fundamentally changing the applications, sharing and communications
through mobile devices. Facebook has put the argument of Web apps vs.
native apps front and center on all mobile developers minds, something
that was not true a year ago.
4. Google Wallet

There
has been nothing that has done more to bring near field communications
(NFC) payments into the mainstream mind share this year more than
Google Wallets. We often say that Google is a company that is always in beta and the
Wallet program is no exception.
NFC technology may eventually have the type of ubiquity to completely
change the payments industry but at this point the major in payments are
still testing the idea or toying with various implementations,
like Coke machines.
It will take a while before the Google Wallet project is spread far and
wide and a lot of that has to do with its current constriction of
partners. You have to be a very specific person (use CitiBank, have a
MasterCard and
be a Sprint customer with a Nexus Android smartphone) to use the NFC capabilities of Wallet at this point, but those partnerships will lose
exclusivity by the end of 2011.

NFC adoption, or the lack thereof, has been
a significant source of debate
this year in mobile circles. Some see it as the greatest thing to
happen since touchscreen devices while others are not convinced. Google
Wallet is near the center of that debate and anything that can cause
that amount of conversation among different industries such as
technology and the financial sectors deserves a spot in the top mobile products of the year.
5. Angry Birds

Mobile
developers are leading the field in application development for any
kind of computing system. They are pushing the bounds of what can be
done with computing, on smaller processors with smaller screen sizes and
graphics rendering. Within the realm of mobile developers, mobile game
developers are the ones truly leading the charge. Other developers have
seen the type of success that Rovio has had with Angry Birds and it has
started a bit of a gold rush to create the newest viral sensation. Cut
The Rope, Tiny Towers and Infinity Blade (I and II) are examples of
successful mobile games as well.

Angry Birds is not just some one hit wonder though. It came to the
Chrome browser and the Chromebook, opened a
bank,
toyed with the idea of NFC and partnered with Nexage to monetize all of those flying fowl. Rovio also came up with a bit of Magic
at the ReadWriteWeb 2Way Summit and soon there may be Angry Birds everywhere.
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