Global smartphone industry, 2012 forecast

Luke Lin, DIGITIMES Research, Taipei [Thursday 22 December 2011] Global smartphone shipments are forecast to top 464 million units in 2011, with Apple being the top ranking vendor in terms of shipment volume, followed by Samsung Electronics and Nokia. However, Samsung Electronics will overtake Apple in 2012 to be the world's largest vendor by volume, while HTC will be third-ranked unseating Nokia. Rounding out the Top 10 will be: RIM in fifth place, followed by Huawei, Sony, ZTE, LG Electronics and Motorola Mobility. This Digitimes Special Report analyzes the key trends in the market and provides a detailed forecast of each of the Top 10 vendors in the smartphone market. DIGITIMES is offering an early bird discount of 33% from the US$1,685 list price of the report for subscribers who order before January 10. Abstract Global smartphone shipments are forecast to top 464 million units in 2011, with Apple being the top ranking vendor in terms of shipment volume, followed by Samsung Electronics and Nokia. However, Samsung Electronics will overtake Apple in 2012 to be the world's largest vendor by volume, while HTC will be third-ranked unseating Nokia. Rounding out the Top 10 will be: RIM in fifth place, followed by Huawei, Sony, ZTE, LG Electronics and Motorola Mobility. This Digitimes Special Report analyzes the key trends in the market and provides a detailed forecast of each of the Top 10 vendors in the smartphone market. Table of contents Overview of global smartphone industry     Chart 1: Global smartphone shipments, 2010, 1Q11-4Q11 (m units)     Chart 2: Smartphone share of global handset shipments, 2009-2011 (m units)     Chart 3: Share of smartphone market by OS, 2009-2011     Top 10 smartphone vendors in 2011        Chart 4: Apple iPhone shipments, 2010, 1Q11-4Q11 (m units)        Chart 5: Nokia smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 6: Samsung smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 7: RIM smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 8: HTC smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 9: LG Electronics smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 10: Sony smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 11: Motorola smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 12: Huawei smartphone shipments, 2010, 1Q11-4Q11 (m units)        Chart 13: ZTE smartphone shipments, 2010, 1Q11-4Q11 (m units))        Chart 14: Smarphone shipments by vendor, 2010-2011(m units) Smartphone trends     Google acquistion of Motorola Mobile        Chart 15: Google purchase of Motorola Mobility includes technology patents, and mobile device and home business units        Chart 16: Google's Motorola Mobility acquisition is aimed to better protect Android from lawsuits        Table 1: Motorola acquisition cost lowered by number of patents and patent applications acquired        Chart 17: Whether to keep or dispose of Motorola home business will impact Android development        Chart 18: Growing the mobile devices business from Motorola will contradict Google¡¦s original plan to have Android as an open platform        Chart 19: Will Android follow step of Symbian?        Chart 20: Through the purchase of Motorola Mobility, Google is able to launch reference designs for Android models and help partners lower R&D costs     Apple iPhone 4S        Chart 21: iPhone 4S has a similar appearance to iPhone 4, but has new features        Table 2: Hardware upgrades made in iPhone 3GS, 4S        Chart 22: iPhone 4S lacks support of latest mobile communications technology        Chart 23: Pace of iPhone 4S roll-out fastest in iPhone's history        Table 3: Apple continued absence in mid- to low-priced smartphone market        Chart 24: Apple iOS and Android smartphone share     Google ICS        Chart 25: ICS demonstrates evolution of Android phones, significant feature upgrades and enhancements        Chart 26: ICS makes fully use of touch gesture, focusing on consistent experience        Chart 27: ICS for Android core applications, Functional enhancement and improvement of operating experience        Chart 28: ICS significantly enhances camera and video recording features        Chart 29: The addition of Face Unlock and Live Effects; both will be among standard features for phones with a front view camera        Chart 30: NFC-based Android Beam allows to share information and messages between devices in an easy way        Table 4: ICS goes the way iOS 5 goes        Chart 31: Galaxy Nexus Android phone model featuring a 720p Supler AMOLED display        Chart 32: Smartphones with Android ICS feature high-resolution displays; the same source code for smartphones and tablets        Chart 33: Android share to increase for both smartphone and tablets in 2012        Chart 34: Is Nokia's shift to Windows Phone bad timing; facing competition from iPhone 4S and models with Android ICS        Chart 35: Lumia 800 targeting high-end market, Price/performance ratio less competitive than competing products        Chart 36: Still a fight for Lumia 710 in mid-range smartphone market        Chart 37: Lumia series contributes little to Nokia's shipments in 4Q11 (m units)        Chart 38: Nokia losing market share worldwide, Windows Phone may not be able to bring effective support        Chart 39: Symbian to continue losing share in 2012, Windows Phone to benefit less from its shrinkage 2012 smartphone market prospects     Global market        Chart 40: Global smartphone shipments, 2010-2012 (m units)        Chart 41: Smartphone share of mobilie handset market (m units)     Top 10 smartphone vendors        Chart 42: Samsung smartphone shipments, 2010-2012 (m units)        Chart 43: Apple iPhone smartphone shipments, 2010-2012 (m units)        Chart 44: HTC smartphone shipments, 2010-2012 (m units)        Chart 45: Nokia smartphone shipments, 2010-2012 (m units)        Chart 46: RIM smartphone shipments, 2010-2012 (m units)        Chart 47: Huawei smartphone shipments, 2010-2012 (m units)        Chart 48: Sony Ericsson smartphone shipments, 2010-2012 (m units)        Chart 49: ZTE smartphone shipments, 2010-2012 (m units)        Chart 50: LG smartphone shipments, 2010-2012 (m units)        Chart 51: Motorola smartphone shipments, 2010-2012 (m units)        Chart 52: Ranking of global top-10 smartphone companies to reshuffle in 2012 (m units) Smartphone platforms, 2012 prospects     Table 5: Smartphone platform investment by vendor in 2012     Chart 53: Smartphone platform share forecast for 2012     Platform share breakdown by vendor        Chart 54: Samsung smartphone shipment breakdown by OS, 2011-2012        Chart 55: HTC smartphone shipment breakdown by OS, 2011-2012        Chart 56: Nokia smartphone shipment breakdown by OS, 2011-2012        Chart 57: ZTE smartphone shipment breakdown by OS, 2011-2012        Chart 58: LG smartphone shipment breakdown by OS, 2011-2012     Vendor share Android and Windows Phone platforms        Chart 59: Vendor share of Android platform, 2011-2012        Chart 60: Vendor share of Windows Phone platform, 2011-2012  Full report (subscription required)  Price: NT$32,000 (approx. US$1,125)

http://www.digitimes.com/Reports/Report.asp?datepublish=2011/12/22&pages=RS&seq=400&read=toc