A lire sur: http://www.atelier.net/en/trends/articles/could-shopping-decisions-be-influenced-virtual-mirror_423223
By Ruolin Yang August 12, 2013
Might a system which makes customers’ on-screen faces look happier one day finds its way into stores?
Could the day come when customers’ purchasing decisions are influenced by changing their self-perception? Based on the hypothesis that physiological changes can generate psychological mood changes, Japanese researchers at the Graduate School of Interdisciplinary Information Studies at the University of Tokyo have developed a system which they believe can manipulate human motion. The underlying principle involves artificially generating facial expressions – happy or sad – in order to make people unconsciously believe that this is their true emotional state.