lundi 1 juillet 2013

Non-4G Smartphones Still Generate 70% of North American Smartphone Web Traffic

A lire sur:  http://chitika.com/insights/2013/4G-traffic-study
  • 27 June 2013
While more than 50% of mobile phone users in the U.S are smartphone users according to comScore, most phones sporting a 4G antenna are pricier than their 3G counterparts. Examining smartphone Web usage across North America, Chitika Insights found that 4G phones contribute to about 30% of the total traffic from all North American smartphones. Within the 4G group, users of newer phones, specifically released after July 2012, generated 53% of continental 4G smartphone traffic.
To quantify 4G phone Web usage, Chitika Insights analyzed tens of millions of smartphone-based online ad impressions recorded on the Chitika network from June 1 to June 13, 2013.
Chitika Insights 4G vs. Non-4G Smartphone Web Traffic
Interestingly, iPhone 5 users in particular generated about 40% of the total traffic from 4G phones and 76% of the traffic from 4G phones released after July 2012.
The above results point to users of newer 4G phones driving more traffic than owners of older models, despite the latter’s advantage in terms of time on the market. Although Apple and Samsung are currently the largest players in the 4G phone marketplace, the statistics point to a large growth potential for this technology in North America. 70% of smartphone traffic is still generated by non-4G users, and with carriers continuing to expand their 4G capabilities along with price incentives on certain phone models, it’s likely that many users will convert to a 4G device sometime in the near future.
List of Post-July 2012 4G Phones Included:

Manufacturer
Model
Apple
iPhone 5
Motorola
Atrix HD
Razr M
Razr HD
Razr Maxx HD
Photon Q
HTC
HTC One
HTC First
Windows Phone 8X
Windows Phone 8S
HTC Butterfly/HTC J
HTC Desire X
HTC Desire V
Droid Incredible 4G LTE
Samsung
Samsung Galaxy S4
Samsung Galaxy Note 2
Sony
Sony Xperia GX SO-04D
Sony Xperia SX SO-05D
Sony Xperia T LTE
Sony Xperia V
Sony Xperia ZL
LG
LG Nexus 4 E960
LG Optimus G
LG Optimus Vu II F200
Nokia
Nokia Lumia 820
Nokia Lumia 822
Nokia Lumia 920
Nokia Lumia 928
Blackberry
Z10
Q10
 
 

Aucun commentaire:

Enregistrer un commentaire