A lire sur: http://www.atelier.net/en/trends/articles/big-data-analytical-and-operational-value-central-competitive-advantage_422723
By L'Atelier - Paris July 11, 2013
In order to take better decisions faster, companies should be capitalising on the insights and recommendations for action which the power of Big Data offers.
Big Data goes far beyond consolidating the storage of huge quantities of structured or unstructured data, and is really all about leveraging the true value of the information which every company is holding. However, according to a study from International Data Corporation (IDC)which came out last December, only 1% of this data is currently being analysed. Will this situation have to change? It would seem so, judgingby the results of amore recent study from GigaOM Pro, which shows that the real competitive advantage a company can derive from the Cloud and from Big Data resides in the insights, reliable recommendations and operational information that these approaches can provide.