A lire sur: http://www.atelier.net/en/trends/articles/mobile-europe-crossroads_423937
Europe was a pioneer in the mobile
industry, but now appears to be lagging behind in terms of the services
the sector is offering, which are needed to help drive economic growth.
Europe can boast solid foundations in the field of mobile telecommunications. A recently-published report by the GSMA,
the association representing mobile operators and related companies
worldwide, entitled Mobile Economy Europe 2013, shows that in fact
Europe has the world’s highest unique subscriber penetration rate, at
79%. Nevertheless, it is the only region to see revenues actually
decline, with turnover falling from €162 billion in 2010 to €151 billion
in 2012. As a direct consequence, Europe is now falling behind in the
deployment of next-generation mobile technologies. The GSMA has already
set in motion a ‘Connected Living’ initiative designed to help mobile
operators accelerate the delivery of new connected devices and services.
Now its latest report underlines action needed at European Union level
in order to remedy deficiencies and widen the impact of mobile in key
industry sectors.
Creating a ‘connected Europe’ by 2020
The European Union has already embarked on a pan-European
approach to radio spectrum release, indicating that a total of 1200MHz
of spectrum should be allocated by 2015 to meet the expected growth in
data traffic. However, spectrum release needs to be speeded up and
meanwhile there are a number of policy and regulatory areas which need
attention, argues the GSMA. For instance, the European Commission could
help reduce barriers to efficient market consolidation by simplifying
merger reviews and taking a more cautious approach to the imposition of
remedies, says the report. Moreover, if mobile operators are to continue
developing new services, they need a regulatory framework which allows
them to create business and pricing models that are more closely geared
to the services that consumers are looking for and are willing to pay
for.
Encouraging innovation, fostering consumer confidence
Another key point is that the mobile industry in Europe
must continue to proactively address issues such as fraud, spam and
privacy concerns. The GSMA points out that consumers want meaningful
information and consistent rules but argues that regulators should focus
on ensuring transparency – not setting prescriptive rules – in these
areas. The report underlines that despite the current difficulties
mobile is still a potential key driver for re-launching economic growth
in Europe. The mobile ecosystem is a strategic sector, generating
approximately 2.1% of total European Union GDP in 2012. However, at the
end of 2012, next-generation Long Term Evolution (LTE) technology
accounted for just 0.3% of all mobile devices in Europe, compared to 11%
in the US and 28% in South Korea. “Europe was long viewed as a pioneer
in mobile, but (…) is now lagging behind other regions in the deployment
of mobile broadband,” warned the GSMA Director General, Anne Bouverot.
Aucun commentaire:
Enregistrer un commentaire